Claim: This lightweight cream addresses melanin formation and poor microcirculation, two major causes of dark circles.
Product: Shiseido White Lucent Brightening Eye Treatment

I'm ready to experiment and do away with dark circles. So I pat a squirt of Shiseido’s new White Lucent Brightening Eye Treatment around one eye. I do nothing to the other. I check my mirror.
Here’s what I saw: The eye with the Shiseido looked better. The thin skin was less pinky-brown. I don’t have horrific dark circles, but the delicate area around my eyes is slightly less radiant, more weary. White Lucent made it match the brighter skin on my cheekbone.
White Lucent calls to mind moist zinc oxide. It goes on white then sinks in. Titanium Dioxide is the 9th ingredient on the side of the box. That’s white alright. The 36th is Tamarix Chinenis Extract. I googled Tamarix Chinensis. It’s a drought and saline tolerant plant commonly known as salt-cedar. The last and 47th ingredient on the box is Sodium Benzoate. Isn’t that Alka-Seltzer?
beautyblitz bottom line: The stuff does what it says it will do. And that's good enough for me.